A professional woman is sitting in a seat on an airplane while working on her laptop.

How sherpa is using AI to deliver effortless, reliable visa services

Air travel has never been more complex. With visa requirements evolving across 195+ countries over the next year, airlines face mounting pressure to ensure passengers have the right documentation while delivering seamless experiences. At Sherpa, we've built our entire operation around one principle: artificial intelligence can solve travel's most persistent problems—but only when it's implemented thoughtfully.

Today, we process thousands of visa applications daily and inform millions of travelers weekly about entry requirements. None of this would be possible without AI, but here's what makes our approach different: we never let technology compromise reliability. In an industry where a single error can ground a passenger or trigger regulatory action, we've learned that AI's real power lies not in replacing human oversight, but in amplifying human expertise.

Making visa applications simple for everyone

Visa applications have traditionally been exercises in frustration. Dense government forms, confusing requirements, and high rejection rates create headaches for everyone involved. We've rebuilt this experience from the ground up using AI that actually understands what travelers need.

Our generative AI systems transform complex government requirements into conversational, step-by-step guidance. Instead of deciphering bureaucratic language about "supporting documentation for temporary visitor status," travelers get clear instructions: "Upload a photo of your hotel booking confirmation."

But here's the crucial part: every AI-generated recommendation goes through sensitive automated checks, and many include human verification. This "human-in-the-loop" approach is how we maintain the industry's highest approval rates while processing applications at scale.

Value for airlines: Higher first-time approval rates mean fewer disrupted travel plans and happier passengers. When visa applications succeed on the first try, your customers are more likely to book confidently and recommend your products.

Value for travelers: Clear guidance and intelligent form completion reduce application time by 60%. Our AI learns from millions applications to help you avoid common mistakes that lead to rejections.

Verifying passenger’s documents at scale

Document verification used to require armies of trained staff manually checking passport photos, visa stamps, and ID cards. Today, our computer vision systems can read any entry document format—including newly issued designs—and extract critical information instantly.

Our DocsAI technology doesn't just scan documents; it understands them. It recognizes when a passport photo doesn't meet biometric standards, flags expiration dates that might affect travel plans, and even detects fraudulent documents that could create legal complications.

We've also revolutionized headshot processing for visa applications. Our AI provides live feedback as travelers take photos, guiding them toward images that meet each country's specific requirements. The result? We saw a 10% increase in first-time approvals for New Zealand eTA applications after implementing this technology.

Value for airlines: Faster, more accurate document verification increases online check-in applicability and eliminates the risk of boarding passengers with invalid documentation. Your gate agents spend less time on manual checks and more time providing customer service.

Value for travelers: No more rejected applications due to poor photo quality or incorrect document formats. Our AI ensures your documents meet requirements before you submit, saving time and avoiding frustration.

Staying ahead of changing travel rules using AI that never sleeps

Before AI, travel requirement databases were manually curated nightmares. Government policies change without notice. New visa policies launch overnight. A single missed update could strand passengers at the gate and leave airlines liable for denied boarding compensation.

Our smart monitoring systems now track millions of sources continuously, detecting signals of change across the global documentation landscape. When Australia updates its electronic travel authority requirements or Canada modifies its transit visa rules, our AI flags these changes within minutes, not days.

Value for airlines: Real-time requirement updates mean fewer denied boardings and reduced compensation claims. Your passengers get accurate information every time, and your operations teams can focus on service delivery instead of chasing regulatory changes.

Value for travelers: No more second-guessing visa requirements or discovering missing documents at check-in. Our AI ensures you always have the most current information, whether you're planning a business trip to Singapore or a family vacation to Brazil.

Exceptional support and self-serve powered by AI and our agents

Customer support in travel is uniquely challenging. Questions arrive in dozens of languages, often with urgent deadlines and complex requirements. Our AI chat systems and training algorithms now handle approximately 30% of support queries completely, while our AI copilots help human agents resolve complex cases faster than ever.

But we've learned that AI works best when it amplifies human capabilities rather than replacing them. Our most complex queries—those involving unusual circumstances or regulatory edge cases—still go to experienced team members who use AI tools to research solutions and craft responses.

Value for airlines: Reduced support volume and faster resolution times improve passenger satisfaction while lowering operational costs. When travelers can get answers instantly through AI chat, your partnership with Sherpa becomes a competitive advantage.

Value for travelers: 24/7 support availability with intelligent escalation to human experts when needed. Whether you need a quick visa status update or help navigating complex multi-country requirements, you get the right level of assistance immediately.

What’s next for AI-powered visa technology

We're just getting started. Our next-generation AI systems will offer universal document parsing—automatically extracting and verifying information from hotel bookings, flight itineraries, and proof of funds. Predictive approval analysis will forecast application success rates before travelers even submit, helping them make better decisions upfront.

We're also developing conversational application flows that feel more like chatting with a knowledgeable travel agent than filling out government forms. For complex, multi-destination journeys, our AI will provide personalized recommendations that maximize approval chances while minimizing hassle.

Why AI done right changes everything for airlines and travelers

In a world where AI capabilities advance daily, it's tempting to automate everything. But when you're processing thousands of applications that represent real people's travel dreams and business needs, reliability trumps innovation every time.

We saved $400,000 last year through AI-driven translation automation while maintaining human oversight for critical decisions. It's why we've achieved 10x throughput improvements with our copilot systems while preserving the personal touch that complex travel situations require.

We're not building AI to replace the human expertise that makes travel possible. We're building AI to amplify it—creating systems that are both more efficient and more reliable than what came before.

For airlines, this means partnering with a technology company that understands your operational realities. For travelers, it means getting the right documents for your journey without the traditional headaches.

The future of travel documentation isn't just digital—it's intelligent. And at Sherpa, we're committed to building that future responsibly, one successful journey at a time.

Ready to see how AI-powered travel documentation can transform your operations? Connect with our partnerships team to learn how we're helping 35+ airlines and 100+ major travel brands deliver better experiences while reducing costs.

Max Tremaine
Chief Executive Officer
Sherpa°

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