Our Story

We’re Sherpa—your guide to providing travel identification requirements so your customers can move freely, wherever life takes them.

Travel inspires us.

Life doesn’t happen standing still. A wedding in Delhi. Business in Berlin. A reunion somewhere the family hasn’t quite agreed on yet. Life, and everything that makes it meaningful—connection, opportunity, experiences—requires the freedom to move. And that can bring big challenges.

Ever-changing identification requirements, different guidelines for every country, complex rules and regulations—it’s a lot to navigate. But travellers want to get lost in landscapes and cultures, not confusing government jargon. They want to move, and be moved. To never miss out on life’s big moments. And we believe nothing should stand in the way of that.

Our mission

Help travellers move freely around the world and to shift the way our partners think about travel identification.

Annabelle Porter,
Customer Service Officer

Why us?

Powered by unmatched industry knowledge and expertise, our partners — from airlines to cruise lines to online travel agencies — use our secure solutions to connect the customer journey and turn an expense line into a revenue line.
Global reach
Access 64+ government systems with one universal API connection.
Enterprise-Grade Security 
99.5% uptime and modern security protocols.
Industry expertise
Thousands of customer transactions.
Data Privacy
PIPEDA (Canada) and GDPR (EU) compliant.
Customer satisfaction
High net promoter score of +71.
Modern infrastructure
Our cloud infrastructure provides security, scalability and reliability.

Our core values guide our behaviour and actions.


Nothing is more valuable than our reputation. So we build trust through transparent and fair decision making, and by doing what we think is right, even if it’s hard.


We are thoughtful with our words and use the simplest way to explain complex ideas. By speaking clearly and avoiding jargon and industry speak, we show our audience respect.


Our team is strongest when we see the world from the perspective of others, even if that view differs from our own. Through listening, we find opportunities to deliver the best products at the right time.


Our bold vision and entrepreneurial spirit fuel our ambition. When we focus on solving the most important problems, not just the easy ones, we set our foundation for long term success.

With diverse backgrounds and skills, we’re passionate about the future of travel identification.

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Max Tremaine

Co-Founder & CEO

Ivan Sharko

Co-Founder & CPO

Jake Kotzer

Director, Growth & Partnerships

Yana Stepchenko

Director, Design

Andrew Dias

Director, Delivery & Integrations

Alex Gogan

Director, Engineering

Leaders in the travel-technology world are joining us to drive innovation in the travel industry.

Stuart Macdonald

Board Member
Founder Expedia.ca

Erik Blachford

Former CEO Expedia

John Callaghan


Co-Founder & Partner @ True Ventures

Sveinn Akerlie

Former CIO @ WOW Air

Gus Coldebella

Former General Counsel @ Department of Homeland Security/US ESTA Program

John Callaghan

Co-Founder & Partner
@ True Ventures

“Our team members were able to smash our goals quicker than we did before”

Annabelle Porter,
Customer Service Officer

“Our team members were able to smash our goals quicker than we did before”

Annabelle Porter,
Customer Service Officer

We are proud to work with the world's leading travel brands and organizations.

We’re honoured to have won these prestigious and recognized awards.

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Partner with us

Shift the way you think about travel identification.

Explore the many ways we can partner together.

Ready? Let's Go.