TUI Netherlands is one of Europe's most recognised travel brands, serving 1.6 million passengers a year across sun-soaked beach holidays and further-flung adventures. When they set out to simplify the pre-travel experience for their customers, they turned to Sherpa to embed visa guidance and eVisa applications directly into their booking journey.

The results: a 2x increase in eVisa sales volume, a 114% uplift in average conversion rates, a CSAT of 92, and an NPS of 83.4.

This case study covers:

• The opportunity TUI Netherlands identified and why visa services were the right fit
• The two Sherpa° products they deployed and how they worked together
• The three customer touchpoints they activated across web and app
• The commercial and customer experience metrics from the partnership
• Key learnings on ancillary conversion, localisation, and building traveller trust

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