50 million
Passengers a year have a travel documentation problem that leads to a denied boarding
Cover the whole journey, including the border.
Customers apply for their eVisa, eTA, or arrival form inside your booking flow, with support behind it. You earn on a service you currently hand to someone else.
Every missed visa carries a cost and an opportunity
1 in 3
of your passengers need at least one visa, but this varies based on passport mix and route structure
$2,500+
Fines, like those in the UK, are rolling out for carrying passengers without the right documents
1.4 billion
more customers will need an eVisa when ETIAS goes live in 2027
When documentation is owned, everything works better.
- Canadian eTAPurpose: Leisure, Business, Transit
- VaccinesYellow Fever, Hepatitis A, Typhoid
- Passport RequirementsValid for full duration of stay
- Visa RequirementsValid for full duration of stay
- Travel InsuranceMedical cover for the length of stay
Customer experience
Your customer arrives prepared, not surprised.
Sherpa surfaces the right requirement at the right moment, handling the application end-to-end, within your flow.
Ancillary revenue
Doesn’t compete with the rest of your revenue mix
Visas are an entirely new revenue, placed at touchpoints like check-in where it doesn’t compete for space but can earn $6.80/PAX.
Operational efficiency
Lower the chance of denied boardings
Proactively turn an operational risk, workload and cost center into a brand-boosting customer experience with its own revenue line.
Built into your platform. Invisible to your team.
Timely
Right message, right moment.
Sherpa shows up in your customer’s flow at the exact moment document guidance is needed.
Our most popular integration is the Embed: a native widget that lives inside your platform, meaning we handle the UX maintenance, and you earn from eVisa sales within 7 days.
Tailored
Hyper-personalized from the first screen
Sherpa prefills applications with the information shared by your platform. Name, passport, nationality, destination, flight number and travel dates, the more you share the less your customer has to do.
We can also surface Sherpa in your flow only when your customer’s journey calls for an eVisa.
Transparency
No hidden costs for your customers
Customers who choose to use Sherpa do so knowing what they’re getting. We break down the fee and what your customers are paying for, no surprises or add-ons.
For certain touchpoints in your journey you can opt to surface a direct government application route too.
Trackable
Not an application black hole
Every application goes through our AI-supported photo checking and requirement matching before it reaches the government system, and we keep tabs on its progress.
If something needs attention, we proactively reach out to the customer, and are here to support them 24/7.
Trusted
Your brand’s protected across the board
Your customers value the experience with over 8,000 Trustpilot reviews and an industry leading score of 4.6, alongside CSAT of 92 and 83.4 NPS.
And your compliance teams can rest assured we’re SOC 2 Type 2 certified, GDPR and PIPEDA compliant with a 99.995% uptime.
Your passengers are already buying visas, what would supporting them look like for you?
Up to $6.80per passenger at check-in99%approval rate20% fasterthan applying through government portals
Estimate your opportunity
1Select the regions your passengers fly to
2Monthly passengers on covered routes
Sherpa programs
0
across selected regions
Conservative monthly
$0
13% conversion at $21 avg fee
Optimistic monthly
$0
35% conversion at $21 avg fee
Estimated annual rangeSelect regions above to see your estimate
Based on: 1 in 3 passengers on covered routes requires a visa application, 13% conservative to 35% optimistic conversion rate based on real Sherpa partner data across MMB and check-in placements, $21 average Sherpa service fee applied. Actual results vary by route mix, passenger nationality, and integration touchpoint.
Get your full opportunity analysis
Our partnerships team will model revenue across your specific routes and passenger mix.
“Sherpa’s eVisa service has opened up a valuable ancillary revenue opportunity for us. The partnership delivers on what matters most: creating a more seamless travel experience for our customers while driving business value for Dohop. Sherpa has proven to be a strategic partner in helping us build a more complete travel solution.”
Trusted to cross borders
Your passengers are buying visas right now. Are they doing it with you?
Every day without Sherpa is revenue leaving your platform. Our partnerships team will show you exactly what the opportunity looks like for your network.
What partners ask us most.
How long does it take to get live?
With Link integration you can be live in a single day. Embed typically takes one development sprint, around seven days from your team placing the code. Build is scoped to your timeline, usually one month or more. Sherpa configures everything before your team touches it, so the clock starts when you’re ready, not before.
Do my passengers stay on my platform?
With Embed and Build, yes. Customers never leave your platform. With Link, passengers click through to a fully co-branded Sherpa web app that carries your logo and colors, then are returned to your platform on completion. All three integrations are branded to your partner identity.
What data do I need to share for it to work?
Very little to get started. Trip-level data such as origin, destination, travel dates, and nationality is enough to surface relevant requirements and visa options. The more passenger data you share, the more personalized the experience becomes. Sherpa does not store personal data beyond what is needed to complete the transaction. Your data governance policies stay in control throughout.
What is the revenue model?
We'll work with you on the right solution for your company, it's dependent on the product mix you need, and how you want to work with Sherpa. Regarding the eVisa sales specifically, we operate a revenue split model, our partnership team will walkthrough all of this with you.
How does Sherpa handle application errors or rejections?
Sherpa processes every application through document validation and requirement matching before submission, which is why we have 99.1% application success rate. However, in the case of a rare rejection our support team is on hand to proactively reach out and help. There's no need for your operational team to take on any responsibility.
Is Sherpa compliant with our data and security requirements?
Sherpa is SOC 2 Type 2 certified, GDPR compliant, and PIPEDA compliant. Platform uptime is 99.995%. We are happy to complete security questionnaires and provide documentation for your procurement and legal teams as part of the onboarding process. Speak to us to start that conversation.
What support does Sherpa provide after go live?
Every partner has a dedicated partnerships lead who supports rollout and ongoing growth. Sherpa provides six months of dedicated technical onboarding support as standard, sets up all affiliate ID and UTM tracking before go live, and conducts quarterly performance reviews to identify growth opportunities. You are not handed to a support inbox after signing.
Something else on your mind? Speak to us
