Trusted to cross bordersTUI Netherlands is one of Europe's most recognized travel brands, serving 1.6 million passengers a year across sun-soaked beach holidays and further-flung adventures. When they set out to simplify the pre-travel experience for their customers, they turned to Sherpa to embed visa guidance and eVisa applications directly into their booking journey.
2x
Volume of eVisa sales with Sherpa
+114%
in average conversion rates with Sherpa
92
Customer Satisfaction (CSAT)
83.4
Net Promoter Score (NPS)
The Netherlands' largest travel company and part of TUI Group—the world's biggest integrated travel business. Customers can book however they prefer: in-store, online, through the contact center, or via independent travel advisors. Choosing everything from sun-soaked beach holidays to Arctic adventures.
TUI Netherlands saw three wins:
Together, they transform compliance from a cost center into a revenue-generating customer service.
Sherpa's Travel Requirements product keeps TUI Netherlands compliant with the EU Travel Package Directive, delivering real-time, verified travel documentation requirements:
Working with TUI Netherlands, Sherpa identified three critical touchpoints in the customer journey to maximise impact:
Personalized embeddable widget with pre-filled destination and nationality, allowing customers to quickly identify the visas and documentations they need, and apply with Sherpa on the page. Customers apply on a modal window, without leaving the experience.
A dedicated visa extras page with the Sherpa widget highlighting our value propositions with Netherlands pre-filled as passport.
On the TUI App, after booking a trip, customers are reminded on the extras page to check Sherpa for their visa requirements. The CTA leads to their co-branded UTM tracked Webapp page. Customers are reminded on the travel checklist page, a second in-app postbooking touchpoint, to check Sherpa for their visa & travel requirements. The CTA leads to their co-branded UTM tracked Webapp page.
“TUI enhances customer experience by partnering with Sherpa, a trusted provider that delivers a structured and intuitive process for obtaining travel documentation. The ability for customers to manage visa requirements remotely, at their convenience, and in their preferred language fosters confidence and ease. Sherpa's comprehensive portfolio further empowers TUI to effectively support the diverse needs of its global customer base!”
Open a new ancillary stream, reduce your costs and operational risk while enhancing your customer experience.
Traveling soon? The Sherpa app is built for you.